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Tazo Campaign
The Ask
Develop a comprehensive brand positioning strategy and full campaign for Tazo Tea that includes both market research and deliverables.
Creative Concept
The big idea of this campaign is "Tazo meets you where you are." Our concept was to a campaign that showed how Tazo can adapt to your day, mood, and lifestyle, offering a tea blend that feels personal and just for you.
Rationale
We wanted to position Tazo tea in the market as a fun daily experience catered for our millennial targets exact moods, feelings, and lifestyles rather than a mundane routine habit. Our bold and bright approach mirrors the flavors Tazo offers to the consumer.
Campaign Book
Team Members: Ella Alger, Kayla Azar, and Maeghan Stockli
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