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Labubu Campaign
The Ask
Create new usage occasions for Labubu.
Creative Concept
Celebrating cultures one monthly box at a time.
Slogan:
“Little monsters, Big traditions.”
Rationale
Deliverables
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The main idea behind our goal for this campaign was to motivate parents to purchase and subscribe to the new monthly Labubu box. To do this, it was important to give a new meaning to Labubu's, and in this case, it was educational.
Team Members: Lauren McIntyre, Sean Myers
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