Reese's Campaign

The Ask

To increase sales and acquire new customers for the Reese's brand. The intended audience assigned was African Americans who purchase all natural/organic products.

Creative Concept

For this campaign, we decided to have Black athletes (Jared McCain, Sha’Carri Richardson, Jalen Hurts, Michael Strahan, etc.) and create a series of celebrity endorsement assets for Reese’s. These professional athletes are endorsing the organic and plant based products that the brand makes.

Rationale

We used a social media strategy on Instagram to target many age groups, but specifically the younger side of our targeted audience. We also used magazine advertising to specifically target a slightly older age range within our intended audience. The intent behind the use of celebrity athlete endorsement was to build audience trust with the brand.

Deliverables

Reese's Campaign

The Ask

Creative Concept

For this campaign, we decided to have Black athletes (Jared McCain, Sha’Carri Richardson, Jalen Hurts, Michael Strahan, etc.) and create a series of celebrity endorsement assets for Reese’s. These professional athletes are endorsing the organic and plant based products that the brand makes.

Rationale

Deliverables

Partner: Kaylee Brown