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Social Media Campaign
The Ask
Create a series of both motion and static social media content assests across different platforms for the Shenandoah Valley Bicycle Coalition.
Creative Concept
The main drive for this campaign was the hashtag/concept "set the pace." All of the content was created with the intention of sparking community engagment.
Rationale
The main goal we wanted to accomplish was to to turn sporadic donors to regular donors. In addition to our "Set the pace" hashtag, I created my content with a "follow the dollar" concept where viewers could see exactly where their donation is going to.
Deliverables
Team Members: Lauren McIntyre, Sean Myers
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